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Old 07-30-2007, 07:29 PM   #1
googleplex_prime
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Question Is a SEO program worth the trouble?

I have been looking to better marketing tool (i.e. Google, Yahoo, Excite, Ect...) and I have across several of these "SEO's in a box" deals.
I was wondering is it really worth spending that kind of money or am I better off investing the time to set up the indexes correctly myself?

Just don't want to waste money on a program that with a little bit of research i can do myself. So if anybody has any tips or tricks on how to get a better Google indexing please let me know.

Last edited by googleplex_prime : 07-30-2007 at 07:30 PM. Reason: edit of thread title
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Old 07-31-2007, 07:00 AM   #2
boron
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If you have time and will to learn, you can do all SEO for your site yourself. I still believe that Google staff wants to have the best and the most relevant content on the beginning. So a content rich site is the first condition. Only after that you can start with optimization. If you do all the job yourself, you'll have control over what you've done. If you hire a "SEO expert", you will probably don't know, what tricks they performed, are they legal and how long their effect will last. Good SEO can explain you all in detail, but this will cost you quite a bit.

For "on-page optimization" it is good to decide for one main keyword phrase for which you want to optimize (and then for one or two additional related keyword phrases). Some keyword suggestion tool is of great help. It is good to have a main keyword in the title, also in a domain (or subdomain or directory). Having a big site with many subpages with related content gives you more chances in SE.

The main "off-page optimization" effect is believed to achieved with backlinks on other sites related by content to your site and which rank well in search engines already.
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